Master (and Executive Master) of Business Administration

1. Introduction 

Thank you for your interest in the European-American University Master of Business Administration programme. The programme is designed to be completed within twenty-two months by a student devoting ten to twelve hours a week, working by distance learning.

The programme is outlined below, but individual details may be varied on the initiative of the Mentor and/or student, always subject to ratification by the University. In principle, the aim is to provide a fully bespoke, individualized learning experience that takes into account the particular strengths, interests and previous learning of the student, and thus offers a flexible but rigorous route to the degree.

The programme currently consists of six modules, listed below with their main topics. Note that module E is designated as a specialization module, and together with the dissertation will determine the concentration of the degree.

The Executive Master of Business Administration is reserved for business professionals with 10 or more years of experience, and replaces module A with a second dissertation or business project.

A. Organizational Management
Organizational behaviour and structure. Leadership and management theory. Corporate strategy. Operations management.

B. Economics
Microeconomics. Macroeconomics. Decision-making for business.

C. Marketing
Marketing strategy. Marketing implementation. Negotiation.

D. Finance and Control 
Financial measurement and reporting. Corporate finance. Capital markets. The role of probability and statistics.

E. Specialization Module
Choose from the following, subject to Mentor approval:

E1. E-business
E2. Entrepreneurism
E3. Business and Law
E4. Leadership Studies
E5. Property Markets

F. A Dissertation Topic

2. Aims and objectives 

The programme is aimed at the generalist manager who wishes to consolidate his or her understanding of the key principles of practical business management. It will also appeal to the self-employed businessperson who desires to understand the dynamics of modern business through key studies of best practice. There is scope for specialization during the programme, and this can form a sound foundation for the exploration of many of these topics in greater depth in the course of an D.B.A. programme or research towards an M.Phil. or Ph.D. in business.

3. Methods of delivery 

The delivery of the teaching for the course is by distance learning. Students will be assigned a Mentor who will be a practitioner in the field and/or an established academic. They will work out the exact details of what is to be studied and how this will be assessed in co-operation with the Mentor with this learning contract then ratified by the University. In most cases, students will communicate with their Mentor via electronic communications (e-mail, fax) although some Mentors prefer to work via postal mail, and many will also offer telephone support.

4. Course materials

The chosen methods of learning are designed to offer the student the maximum of flexibility and scope in tackling the programme.

The individualized nature of the programme means that traditional course materials in the form of structured course notes are rarely appropriate or practical, although it is hoped that where possible, Mentors will make their notes on particular topics available to the student. Students are, of course, responsible for creating their own course notes based on their reading and related work.

Most work within the programme will consist of directed readings from key texts selected by the Mentor. The student will be responsible for obtaining books, which are not included in the tuition fees, although both the Mentor and the University will endeavour to assist in the event of any difficulty in obtaining books. The Mentor will set regular assignments based on the directed reading, most of which will be in the form of an essay or paper. Mentors will also provide guidance on background reading for each topic.

5. Entry requirements 

The usual minimum requirements for entry to the course are as follows:

  • Completion of a first degree or an equivalent professional qualification, or in exceptional cases, extensive experience in managerial positions in business

Candidates will normally have attained the age of twenty-eight years. All candidates will be expected to show a proficiency in the English language.

It is a key principle of the University that each application should be considered on its own merits, and admission to the course and all interpretations as to the eligibility for such admission remain at the discretion of the University.